So, a lot of you ask us about our logo and what it means!
We started photographing weddings because of how much we loved the experience of our own wedding. How much it means to us, having our photos as an authentic visual aid to our memory of our wedding day. How we wanted to give that amazing experience to more couples.
We didn’t, however, have any clue as to how to present ourselves to you – our future couples! We started out with a simple square graphic alongside our name, Fairclough Photography. We wanted a minimalist look to show off our images, and we worked on white space and clean lines. However as time passed, we really wanted more – something personal. Something to show who we are as much as what we do.
After thinking hard on it, we found that for us, it’s the individuality and expression of personality that we love. We love to create unique photo stories for our couples, based on their unique personalities and connections. Being in new places and seeing new things is really inspirational for us. It’s about being in totally unique groups of friends and family with different dynamics. Telling the unique story of every wedding, authentically as it happens. That’s what we’re all about.
So how do you turn that into a graphic which tells a story?
Our graphic designer, Pete Wilbourne, guided us through the initial process of starting to identify our business graphically. It was eye-opening. We started to get an idea of what we connected with in the least expected places. We started with some single ideas. They were kinda strong. But they only told little slices of the story of us. We wanted to include more elements about what we love to do, without excluding other parts which we fundamentally believe in.
We eventually, through a lot of trial and error, decided that a multi-part logo was the way to go.
We went through a LOT of ideas, and Pete was an absolute saint. Being perfectionists, we can’t sleep until something’s 100% right. We loved the idea of reflecting some of the wonderful historic buildings we’ve got to shoot at over the years. After researching styles endlessly, Katie struck inspiration late one night after glancing over at her Harry Potter books on a table in the lounge. Yeah, we’re mega Harry Potter geeks, and a modernised historic style just seemed to fit the bill perfectly. We finally agreed on a coat of arms for the our wedding photography business.