The Story of the Fairclough Brand

So, a lot of you ask us about our logo and what it means!

We started photographing weddings because of how much we loved the experience of our own wedding. How much it means to us, having our photos as an authentic visual aid to our memory of our wedding day. How we wanted to give that amazing experience to more couples.

We didn’t, however, have any clue as to how to present ourselves to you – our future couples! We started out with a simple square graphic alongside our name, Fairclough Photography. We wanted a minimalist look to show off our images, and we worked on white space and clean lines. However as time passed, we really wanted more – something personal. Something to show who we are as much as what we do. 

After thinking hard on it, we found that for us, it’s the individuality and expression of personality that we love. We love to create unique photo stories for our couples, based on their unique personalities and connections. Being in new places and seeing new things is really inspirational for us. It’s about being in totally unique groups of friends and family with different dynamics. Telling the unique story of every wedding, authentically as it happens. That’s what we’re all about.

So how do you turn that into a graphic which tells a story? 

Our graphic designer, Pete Wilbourne, guided us through the initial process of starting to identify our business graphically. It was eye-opening. We started to get an idea of what we connected with in the least expected places. We started with some single ideas. They were kinda strong. But they only told little slices of the story of us. We wanted to include more elements about what we love to do, without excluding other parts which we fundamentally believe in.

We eventually, through  a lot of trial and error, decided that a multi-part logo was the way to go.

We went through a LOT of ideas, and Pete was an absolute saint. Being perfectionists, we can’t sleep until something’s 100% right. We loved the idea of reflecting some of the wonderful historic buildings we’ve got to shoot at over the years. After researching styles endlessly, Katie struck inspiration late one night after glancing over at her Harry Potter books on a table in the lounge. Yeah, we’re mega Harry Potter geeks, and a modernised historic style just seemed to fit the bill perfectly. We finally agreed on a coat of arms for the our wedding photography business.

We narrowed the design down to four sections that we wanted to portray – the first, started out with some research into the history of the Fairclough family name. It’s a Lancastrian name meaning ‘Dweller in the fair hollow, or valley’. Pete starting working on concepts of rolling hills, valleys, and everything to portray the family name. We loved the drama of the mountain valley though, as we also wanted to show our sense of adventure, the kinds of places we love to go and to see. We love a good sunset and shoot at this time of day as much as possible. So the sun setting behind a mountain valley made the perfect first section of our new logo.

Although we shoot as a team, we also have to be very independent. We have to be quick on our feet, and stealthy to get into the middle of the action and catch the natural moments. We struggled to come up with a concept for this until I looked across the living room at one of our cats, Booby, sat on the windowsill. Katie knew then we had to incorporate her profile into the logo.

The lightning bolt is the traditional symbol used on a camera to signify the flash sync speed. We’ve never wanted a camera to be blatantly part of our logo, after all it’s just a tool we use to help us photograph your wedding day. We use manufactured lighting alongside natural light to create some beautiful and dreamy light, and also to add impact to already beautiful natural scenes. We’d also talked about having a symbol to show how spontaneous we need to be on a wedding day. With inspiration for a shot striking suddenly when all the elements of composition, lighting and most importantly, a great moment, all fall into place. The flash symbol was the perfect fit.

Finally, we do a lot of travelling for our weddings. We’ll go anywhere to be involved, and the past few years have seen us travel the entire length and breadth of the UK, alongside a fantastic trip to Antigua to photograph a dream wedding in the Caribbean. We also have a sense of adventure outside of weddings – we love to travel, to see new places and to experience new things. Katie gave me an antique brass compass as a gift one anniversary, and for me this encompasses (no pun intended!) our love for travel. The compass became our final symbol for the logo.

So, what was the final piece of putting ourselves into the logo? You’ll notice we left a little space in the middle of the logo, for our initials, K & J.

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